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Centris Marketing

A resource for current and past marketing campaigns.

2022 3.99% APR* Mortgage Rate

May 17, 2022

We have launched a limited-time, 3.99% APR* mortgage rate promotion. This limited-time, 10-year ARM (Adjustable Rate Mortgage) offer is good for purchase and refinance.

*Please click here for terms and conditions.

The campaign will officially launch Wednesday, May 18th with the following marketing tactics deployed to draw attention to this great rate.

  1. Organic and Paid Social Media – Facebook, Twitter and Instagram,  LinkedIn – We invite you to share these posts on your personal social pages!
  2. Branch Screens
  3. Website Home Page Banner and Landing Page – https://www.centrisfcu.org/2022-399-mortgage-rate/
  4. Online Banking and Mobile App
  5. ATM Screens
  6. Email to All Members
  7. Flyers
  8. NEW: Bus Advertising – Look for the beautiful Centris brand and this promotion on the back of Omaha/Council Bluffs Metro Buses
  9. NEW: KETV Online advertising – Visit ketv.com and watch for online ads that promote our 3.99% rate.

Below, for your reference, is a sampling of some of the creative elements that were used to create the campaign: